When Mason’s Famous Lobster Rolls opens in Shirlington later this month, one lucky customer will win a year’s worth of lobster rolls.

That is, if one assumes that the lobster roll craving hits no more than once a week.

The Annapolis-based restaurant chain is hosting a grand opening celebration on Thursday, August 18 at 11 a.m. at its newest location at 4017 Campbell Avenue in Shirlington. Those there will get a free cup of soup, side, or fountain soda with a purchase of a lobster roll.

But the real catch is that one person will win a weekly, free lobster roll for the next year. That’s an estimated value of $730, according to a press release.

(The steep price of lobster earlier this year has fallen considerably this summer, it should be noted.)

It was first announced that Mason’s was headed to the Village of Shirlington in late December 2021, moving into the 1,334-square-foot space that was formerly occupied by Nirvana Reflexology Spa. The initial aim was to open in the late summer or early fall, so it looks like a restaurant actually hit its initial projection.

This marks the fast-casual franchise’s third Virginia location — in addition to Reston and Virginia Beach — as Mason’s continues its expansion across the country.

The Shirlington location is owned by Taj and Faries McCree, “who both have strong ties to Boston, where lobster rolls are a classic cuisine” according to the press release. Taj is also a military veteran and spent two decades as a practicing attorney, per the release.

“Arlington is unique — it has a small town feel and patrons are loyal to local businesses,” wrote Taj. “We are excited to share Mason’s lobster rolls with the community, and we know lobster aficionados and novices in Arlington are going to love it.”

Mason’s Famous Lobster Rolls is one of a number of new eateries coming to Shirlington in the coming months.

The two-level beer and coffee shop Astro Beer Hall is expected to open soon around the corner from Mason’s. Just across the street, the popular Great Falls-based Greek restaurant Our Mom Eugenia is aiming for a fall opening. Jeni’s Ice Cream is opening a location down the block, though it remains uncertain when scoops will start to be served there.

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