Since 2014, Mason’s Famous Lobster Rolls has been rapidly expanding across the United States – and now internationally, in Milan, Italy.  No matter where we are in the world, we bring the luxury of authentic New England lobster rolls to every guest, every time.  We are known for our classic recipes, 100% Maine lobster at peak tenderness, and zero pretention. 



We believe everyone deserves the luxury of lobster and invite you to join us in our mission.


Everyone Wants Lobster

Mason’s Famous Lobster Rolls is at the brilliant intersection of two skyrocketing trends: the fast-casual dining boom and the surging demand for Maine lobster. 


Lobster has always been the king of seafood. Once a luxury for fine dining, it’s now accessible to everyone. Its popularity is spreading worldwide, and this fancy seafood has become a regular treat.


At Mason’s, we are not just capitalizing on this shift—we are driving it. By offering the premium taste of lobster in a fast-casual setting, we are redefining how people enjoy this luxurious crustacean. Our innovative concept blends the fast-casual dining experience with the rich, sumptuous flavor of lobster rolls. Customers are flocking to our doors, eager to enjoy high-quality lobster that’s both casual and convenient.

We believe that the best lobster rolls start with the best ingredients. Mason’s Famous Lobster Rolls uses only the finest Maine lobster and pairs it with simple ingredients to let the lobster shine.  It’s both authentic and unforgettable. 


That’s why Mason’s enjoys some of the highest ratings among customers. We boast an average 4.5-star rating across major platforms. Our most loyal customer has dined with us 450 times…and counting!


With every visit, customers at Mason’s Famous Lobster Rolls are treated to a unique combination of delicious food, quality ingredients, and a welcoming atmosphere. It’s this winning formula that keeps them coming back for more, time and time again.

A Unique Concept with Little Competition. Unlike the crowded burger, pizza, and coffee markets, Mason’s offers a fresh and unique fast-casual concept with very few competitors. The lobster roll niche is proven but still relatively untapped, providing ample opportunity for growth in most markets.


Famously Simple. Our decor is true to the laid-back lobster shacks of New England, so there are no over-the-top build-outs. With limited menu items and simple recipes, there is also no extensive equipment, storage, prep or cooking required. All of this allows our franchisees to keep construction, rent, and labor costs low.


High Revenue and Profit Potential. While we cannot make specific financial performance representations, industry reports suggest that the primary player in the lobster roll segment averages more than $1 million in sales per store. With the lobster market projected to grow to over US$ 10 billion by 2030, the potential for profit in this sector is significant. 

No Prior Restaurant Experience Needed. Starting and managing a Mason’s Famous Lobster Roll franchise is simpler than you think. With our repeatable process and supportive infrastructure, you can achieve success faster. Our streamlined operations mean no investment in heavy restaurant equipment, no complex cooking processes, and no need for chefs or skilled labor. A savvy entrepreneur can easily operate a Mason’s after just a 10-day training program.


Affordable Entry into the Fast-Casual Market. You can open a Mason’s for half the cost of a typical fast-casual restaurant. Our shops don’t require extensive cooking processes or large kitchen spaces, allowing you to operate in areas as small as 700 to 1,200 square feet. This minimal investment means you can start your business with lower overhead and quicker returns.

Dan Beck, Founder & Chief Executive Officer, has owned and successfully operated multiple restaurant concepts in the 22 years leading up to the opening of the first Mason’s. Several of these restaurants were focused on seafood. Prior to opening Mason’s, Dan was the owner of a private company that sold high-quality specialty seafood, including lobster, to

restaurants in Washington, D.C. and surrounding markets. Dan is a seasoned veteran of the restaurant and seafood industries and a well-acknowledged seafood expert. His relationships in the seafood and lobster markets make him uniquely qualified in sourcing the best quality lobster at attractive prices.

Yuriy Fedoriv, Co-founder & Advisor, has been a long-time partner of Dan Beck in prior restaurant endeavors and currently serves as an advisor and shareholder for Mason’s Lobster Franchising, LLC.

Rusty Kurtov, Chief Operating Officer, is a seasoned veteran of the restaurant industry with more than 15 years of full-service and casual dining experience. Rusty is a minority partner in Mason’s Lobster Franchising, LLC.

Alefiya Dhilla, Chief Marketing Officer, is a seasoned executive specializing in profitable growth for startups, mid-sized, and scaled companies. She has helped increase enterprise value across a wide variety of industries including retail, e-commerce, technology, and financial services.  Alefiya is also a partner in the Austin, TX Mason’s franchise.

Dane J. Cherry, Vice President of New Store Development, is an award-winning professional in the food and franchising industry for more than 30 years. His accolades include multiple Franchisee-of-the-year awards as well as multiple “Best of” awards throughout the United States and internationally. Dane is also a partner in the Western Market, D.C. Mason’s franchise.

Kevin Bastedo, Director of Operations Kevin has over a decade of operations experience and a proven track record in restaurant operations and training. Kevin’s experience ranges from single to multi-unit operations, and from fast food to high-end casual.  Kevin is also a partner in the Long Branch, NJ Mason’s Franchise.

Lou Termini, Director of Franchise Sales, brings more than 40 years of experience in senior leadership, founder, and CEO roles at both retail chains and development firms. Multiple concepts that he has created over the years have collectively garnered dozens of awards and received national notoriety. He has spearheaded expansion and development programs for various food service chains.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Click to read full legal notice.


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